
Chris Rotunno
•May 21, 2026
Bureau of Labor Statistics Consumer Expenditure Survey data combined with Google Trends search interest analysis shows that fresh and cold-pressed juice is the fastest-growing non-alcoholic beverage segment, growing at 8.4 percent CAGR since 2018 while carbonated soft drinks decline 2.1 percent annually. Search interest in watermelon juice specifically has grown 340 percent since 2019.