
Chris Rotunno
•May 21, 2026
Florida DACS farmers market directory data combined with USDA AMS attendance benchmarks and a Poisson foot-traffic model shows that a 3-event-per-week Phase 1 schedule reaches cumulative break-even by Month 4 -- and that each additional weekly event adds $14,000 to $20,000 in annual revenue with near-linear predictability.