Insights on Beverage, Nutrition & the Business of Fresh

Data-driven research and market analysis from the team behind the Ancient City Splash — covering functional beverage trends, consumer behavior, and the science of what you drink.

Cover for NOAA Climate Data Shows Northeast Florida Crosses the Beverage Demand Threshold 218 Days Per Year

Chris Rotunno

May 21, 2026

NOAA Global Historical Climatology Network daily temperature data for the St. Augustine area quantifies what locals know intuitively -- there is no true off-season for cold beverage sales in Northeast Florida. The data shows 218 days above the empirical hydration threshold, and demand modeling shows cup sales tracking temperature with near-linear precision.

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